The 5 Ms of Entrepreneurial Womens Success - Kathy Caprino

The “5 M’s” of Entrepreneurial Women’s Success In launching my new Breakthrough Vision Marketing division  that offers women entrepreneurs, consultants, writers, and practitioners marketing support  to achieve success in their ventures, Ive discovered some telling statistics about the success entrepreneurial women have achieved thus far, and the challenges women  continue to face in creating financial success in their endeavors. Some key stats on women entrepreneurs: Between 1997 and 2006, women-owned firms grew nearly twice the rate of all U.S. firms  It was as recently as 1974 that women got the right have business credit in their own names Of   the 10.5 million women-owned businesses, only 3% are at $1 million in revenue in contrast to 6% of male-owned businesses.   Only 20% of US Companies with $1 million or more in revenue are women owned.  About entrepreneurial ventures: Most business experts conform to a theory of thirds: Of all the new business startups, 1/3 eventually turn a profit, 1/3 break even, and 1/3 never leave a negative earnings scenario.  Other research shows that only 2/3 of all small business startups survive the first two years and less than half make it to four years. Are women different from men in entrepreneurial ventures?   Research has shown there are differences in: 1) Attitude 2) Expectations for the business 3) Goals and Motivations (males more likely to start businesses to make money and achieve recognition; women emphasize balance with family) 4) Prior business experience 5) Risk tolerance (lower for women) 6) Active pursuit of ongoing business opportunities 7) Type of business formed (males are more likely to form more technologically-intensive businesses The top challenges for women entrepreneurs are: 1) Financial Planning experience and focus 2) Thinking big enough to delegate, hire, and grow (giving up complete control and fearing what growth means) 3) Overcoming reluctance to self promote Five Step Plan to a Successful Entrepreneurial Venture In reviewing the research available on entrepreneurial success for women, and in thinking about the research Ive conducted over the past six years on the 12 hidden crises working women face today, I believe there are 5 core areas that are vitally important for  entrepreneurial women to master.   If women (and men) ignore these areas in their businesses, failure is far more likely: Focus on the 5 “M’s” Management Money Marketing Mastery Mission   (Click here for a look at my recent interview on News 12 CT on the 5 Ms for Womens Entrepreneurial Success). Step 1: MANAGEMENT   Know What’s Required to Manage Your Business Successfully The terrific book The E-Myth Revisited by Michael Gerber talks about three different roles that are essential in creating a successful business â€" Technician, Manager, and the Visionary.   Often women who start their businesses do so because they have a love of the technical skill involved (baking, career coaching, software design, etc.) and they make the fatal assumption that having an understanding the technical aspects of the business is the same as knowing how to run the business.   These are completely different skill sets, and you must extricate yourself from a  sole focus on the technical service (being “in” the business””) and focus more “on” the business â€" what’s involved in building it to the level you want it. Key tactic â€" Focus more time “on” the business than “in” the business.   Develop a sound business plan with S.M.A.R.T. (specific, measurable, achievable, realistic and timely) goals and strategies that will help you get your business to the next level. Step 2:   MONEY â€" Get Empowered with Money, Financial Planning and Budgeting Many women entrepreneurs start a business with little understanding of the financial investment required, the financial planning steps necessary to build success, or how long it will take to make a business profitable.   The first key step is to gain complete control of your finances â€" first personally, then professionally â€" and plan how you will fund and grow your business.   Get outside help in the form of an empowering financial consultant and accountant to advise you.   Don’t try to do this alone â€" gain an outside perspective about your money, and funding of the business.   In general, you need a reserve of money for two full years while you launch a business, as most likely you won’t see profits until after several years.   Many people fail to plan for how long it takes for a business to be profitable. Key tactic:   Create a strong budget and financial plan for your business that you monitor and assess vigilantly, on a monthly basis, with key milestones.   Find an empowered outside financial consultant and accountant who come highly recommend to you by other empowered and successful women entrepreneurs to help. Step 3: MARKETING â€" Understand the New Rules of Marketing The world has changed.   Marketing is no longer about hawking your services or wares to a group of people who are unknown to you (cold calling, direct mail to unsolicited names, etc).   It’s about building trust and credibility, and developing relationships through authentic connection and engagement, over time. People do business today with people they know, like, and trust. Key tactic: Create a multi-pronged marketing strategy that builds relationships, trust, and credibility over time with your potential customers and clients.   Serve them in different ways and means that allow customers/clients to connect with you at various levels, price points, and engagement entry points.   Then and only then will they buy or do business with you, when the time is right for them.   Step 3: Mastery â€" Master an understanding of what’s required to succeed in the various aspects of the business. There are many different dimensions that must be mastered to run a successful entrepreneurial venture, including: Financial planning Accounting Systems Advertising/Marketing Research Product development Pricing Services/packages/products Human resources/staffing Sales Business Development In areas in which you are unfamiliar or uncomfortable, you must reach out and get help or hire it. Key tactic: Connect with resources that support women entrepreneurs, such as Count Me In for Womens Economic Independence,  SCORE, Small Business Administration, CT Women’s Business Development Center â€" there are scores of affordable sources of help in our area to assist you in building a strong foundation for your business.   Don’t wait until it’s too late to get the help you need. Step 5: MISSION:   Find your passion and your calling in this work It’s a hero’s journey to become a successful entrepreneur or solopreneur and have the staying power and energy to make it work over several years when the going is toughest.   There has to be compelling mission behind your work  and a calling to be of service, and to do it well and make a profit in the process.    This is not a volunteer endeavor â€" this is a business that you wish to become highly profitable and lucrative â€" so that you can have the largest impact possible.   And you must know your core, competitive advantage â€" what makes your business different and how it stands out from the rest â€" and communicate that powerfully in all you do.   If you’re not passionate about this work, think again about launching your business. *   *   *   *   *   *   *   * Think about your mastery of the 5 Ms.   Are you focused on these areas?   What areas do you feel most challenged in?   Youre not alone we all struggle with areas outside of our comfort zones.   Do you feel confident that you have the skills and expertise to take your business to the next level?   If not, dont wait to get the help you need and want.   Knowing when we need help and taking empowered action to get it is the critical difference between achieving the success you want, and letting your potential slip through your fingers.

This Sunday! Leave Your Job Launch Your Biz with my interactive planning session. - When I Grow Up

This Sunday! Leave Your Job Launch Your Biz with my interactive planning session. - When I Grow Up What are your plans for the weekend?  I hope its full of holiday merriment: baking cookies, wrapping gifts, drinking hot cocoa by the fireplace while angels float around you and you feel the warmth of the world glowing inside you. What? Its not? You feel pressured, anxious, stressed when you think about the weekend ahead, and what comes after it? Sure, you might have a nice Saturday, but its pretty much a fact right now that  Sunday = stress. Youre thinking of the workweek ahead. Its not looking pretty. You have nothing to look forward to until the following Saturday. Ugh, I remember that feeling! I felt it weekly for nearly 3 years while I worked my day job and built my business, and for a year before that when I knew I hated my job but stayed in my safe space and didnt take any action. Make Sunday night   and the week ahead totally different by joining me at 7p Eastern. Youll make a plan to leave your day job and launch your business in 2017 in just 2 hours. You’ll walk away with both your Quitting Date and your Launching Date, and the exact steps you need to execute to get there. Youll have a workbook chock full o resources to put your plan down on paper. Therell be 2 breaks for QA to make sure your specific challenges, fears, and questions get addressed. Well cover finance concerns, how to get your site up (and making money!) with minimal time and effort, bridge jobs, even time management tips! I know, it seems crazy, but I promise 2 hours is all you need. Even better? The workshop attendees will get an exclusive invite to an intimate Planning Day on December 29th where I’ll give you a behind-the-scenes look of my business planning and reviewing, and we’ll get your milestone and action tasks on your calendar in a way that’s realistic and motivating. You’ll also get a copy of my Sacred Business Binder (aka what I call my custom planner), new and updated for 2017 â€" and I’m not offering that anywhere else. The icing on the cake? Its just $37 my lowest priced offering in years. Years! Click here to end your year with a plan for your Big Scary Dream to come true. Im here to show you the ropes and walk beside you! My favorite.

How to Make Your Engineering Resume More Interesting

How to Make Your Engineering Resume More InterestingAn engineering resume may be a daunting task for a person to craft and present but there are a few tricks to help. If you want to be more successful with an engineering resume then you need to consider some of the following important tips.It's important to create a separate section for your own professional background and experiences. You can either make the section chronological or it can be a list of your most important work experiences. For example, it may be useful to have a list of your awards and recognitions to illustrate your expertise. This is a great way to highlight the skills that you have that will stand out when people read your resume.Always state the level of expertise that you hold in your resume, especially if you have only been at a certain position for a short period of time. You don't want to over exaggerate the experience that you have had. Being accurate about the level of expertise that you have is important because people will want to know what it is that you know so they can learn more from you.Always make sure that your engineering resume is short and concise. The majority of people will skim your resume before they read it and this can detract from your resume. While your resume can still be very interesting and useful it needs to be concise and to the point. You can even make it into a layout that a recruiter can use to get to know you better.Your engineering resume should have plenty of space for your contact information. It's important to include a mailing address, your cell phone, and even your email address. You can also include the name of the school that you attended if you were able to find out the name of the school by just a simple phone call. Finally, you can include the name of the company or organization that you worked for if they requested this information.A good engineering resume may be intimidating, but you can always use an outline to break up the sections and gui de you to sections that you need to write about. Writing the outline before you start on your resume will make it easier to review it and make it more detailed. You can also include the items that you would like to include and your expectations for how the resume will be read.An easy idea to make your engineering resume more interesting is to include a cover letter. This can be included before or after your resume. If you have any notes that you have written or memories of where you learned about the job you have applied for you can include these in your cover letter. This makes your resume stand out even more because it tells people about you and gives them a reason to read your resume.

The Good, the Bad and Resume Cover Letter Writing Tips

The Good, the Bad and Resume Cover Letter Writing Tips In the majority of cases, the response is yes. Mention 2-3 crucial qualifications which you will address in the remainder of the letter. Not only are you going to be able to deal with your letter accurately, you will also demonstrate your initiative and genuine interest in the position. Your cover letter is among your very first opportunities to get noticed by employers. Resume Cover Letter Writing Tips Features The letter gives you detailed info on why you're qualified for the job which you are applying for. There's no need to share any personal details about yourself or your family within it. You don't have the information required to know whether you are most uniquely capable or not. If at all possible, you can attempt to find someone who it is possible to send a succinct follow-up email highlighting a number of important points about your application. Resume Cover Letter Writing Tips - Overview Cover letters are a really good means to demonstrate that you comprehend the surroundings and culture of the business and industry and demonstrate that you've got what they are interested in. Additionally, you can have a look at the position description for key skills the employer is searching for you could highlight about yourself. You must not incorporate a false details on your cover letter. Avoid employing a cover letter template if you need a distinctive cover letter. Your cover letter is only an introductory document. If you aren't certain how to compose a targeted non-generic cover letter, you should look at utilizing a professional writing service. The Honest to Goodness Truth on Resume Cover Letter Writing Tips There are various letters for various varieties of situations, and no two cover letters should ever be precisely the same. You ought to use our original cover letter services for quite a few factors. Researching the companywill help dictate the tone you wish to use, which mi ght differ greatly, based on the place you apply. Your final paragraph needs to be strong. While you ought to use your cover letter to illuminate elements of your resume as opposed to repeat them, you ought to be in a position to do so in a couple of paragraphs. Consider your cover letter not as a collection of independent paragraphs, but a story you're seeking to tell.

Avoiding Age Discrimination on Your LinkedIn Profile -

Avoiding Age Discrimination on Your LinkedIn Profile -Avoiding age discrimination on your LinkedIn profile. Do you really have to even worry about that?I believe age discrimination is RIDICULOUS and theres a section of your LinkedIn profile that opens itself up for it. While it may not be possible to avoid all forms of age discrimination, this one profile change can eliminate the snap judgments *some* hiring managers make.My goal here is not to hide anything from employers or help you get in to a company that has serious internal issues with hiring someone older than 45 or doesnt value the wisdom and experience you offer. However, I do know that age discrimination exists and it stinks and this is just one simple way to sidestep those unconscious judgments that some entry-level HR folks are making when screening resumes and researching candidate LinkedIn profiles.Heres another resource that you may find helpful if youve been applying to positions but find youre getting stuck in the screening system and not getting through to employers. This free PDF download 15 Keys for Getting Your Resume Through Applicant Tracking Systems covers 15 different tips and strategies you can implement on your resume now to get past the screening process and through to the employer.

Accessorize Your Healthcare Resume

Accessorize Your Healthcare Resume Accessorize Your Healthcare ResumeYour work history is sterling. Your education is enviable. Your skill platzdeckchen is broad. And your references are solid.Still, it doesnt hurt to dress up that resume a little bit. In fact, accessorizing your resume can help you stand out among other candidates, because it adds that personal touch -- an important quality for healthcare professionals to demonstrate.Lets say a patient sends you a handwritten note thanking you for going above and beyond the call of duty to make sure he was well cared for. Dont file it away in your drawer of keepsakes use it to jazz up your resume.The same goes for other hard-copy documentation you may have to support your expertise in the field. Mentioning a supervisors letter of congratulations for coming through in an emergency situation, a reference letter from an industry leader or a certificate of achievement can take your resume to the top of the recruiters stack and help you get an interview.Roll Out the KudosYou can feature that praise and other third-party kudos in the resume you create in the Monster Resume Builder. The perfect place to include such resume accessories is in the Honors Awards section, which you can add to your Monster resume. This flexible feature allows you to add any comments or other information you would like to include in your resume.Here are a few examples of the types of comments you could include in that fieldDuring my stay at Park Memorial Hospital, you made sure I was comfortable. This meant so much to me, and I wanted to send you a personal thank you for your efforts. -- Quote from letter by Mrs. J. Miller, patient at Park Memorial HospitalCongratulations on your promotion to ward supervisor. Your dedication to quality healthcare makes us proud, and we wish you the best in your new position. -- Quote from letter by Brenda Johnson, head nurse at Park Memorial HospitalFebruary 2008 Nursing Exemplar Award. Honored by Park Mem orial Hospital for demonstrating confidence, commitment and compassion to the nursing profession.December 2005 Published Dynamics of Post-Operative Care article in Nursing Journal.If you are an active healthcare professional making a difference in the lives of others, then why not let those efforts shine -- on your resume? The Monster Resume Builder is designed to help you highlight your full range of experience and accomplishments -- positiv the positive effects youre having on patients, coworkers and others -- so you can stand out in the healthcare marketplace.Learn more about healthcare careers.

Upwork Resume Writing Skills Test for Dummies

Upwork Resume Writing Skills Test for Dummies To do this, you want to explain to new people what can give them confidence which you will have the ability to donate to the new team. Include the tools youve got experience with. For product managers, interpersonal skills are the most crucial and also the toughest. Youre able to work out on how you are able to connect your abilities and experiences to the organization and job profile which provides you more confidence. Nevertheless, theres a difference and its helpful to understand when to compose a CV vs resume. Curriculum vitae The CV reflects the individuals attitude to the profession. Resume writing objective is a significant portion of the resume, without it resume wont leave its effects on the recruiter. The skills required vary based on the field youre applying for. If youre a college student or recent graduate trying to land your very first job, you can discover the sample below very beneficial. It is very important to read the work description as carefully as possible, searching for possible instructions that you need to follow. You must be really professional after you get started trying to find work and once in the job. You have to carry few resume tips, before applying for any sort of job. Resume writing is an intimidating job for everyone. You should be ready to ask intelligent questions and answer questions. How to compose a simple resume isnt a question people ought to be asking. Upwork Resume Writing Skills Test Explained The end result ought to be a well-rounded overview of your qualifications that make you distinguish yourself from the remainder of applicants. There are many statements one can utilize to make an effective resume. The aim of your resume is to secure you the interview. The fundamental outline will stay the exact same for each posting. If a content writer develops its LinkedIn resume and attempt to use some weird keyword for its profession like Content Arti st, he then will not receive the expected reaction. Impress your employer The Resume can earn a very first impression in the view of an employer. Proofreading is of extreme importance when you wish to land that coveted job at a significant organization. Life, Death, and Upwork Resume Writing Skills Test If you have several job targets tailor each resume to improve the outcome. In the event the candidate is young and energetic with some sum of knowledge but using a versatile and higher caliber, functional resume is the smartest choice. Your resume should be formatted in an easy, professional way. The Upwork Resume Writing Skills Test Game Getting in a position to organize and prioritize the work will save you a good deal of time and above all, it allows you to obtain trust and buy-in. Resume writing Objective is a central section in any sort of resume. Whats more, you dont even need to devote hours on writing it to allow it to be great. Ensure it is error-free and utilize simple language for effortless understanding.